Google Ads

Google Ads (Formally Google Adwords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Let’s dive in and explain a little more about Google Ads and how it all works.

Pay-per-Click (PPC)

PPC works on the principle of only paying when someone clicks on your ads, hence the term Pay-per-Click. This helps your marketing budget significantly as there is no money wasted to have your ad displayed.

Attract the right people

Setting up the correct targeted audience is what is key when creating your Google Ads. Focus on what type of customers you want, where they come from and what they would want to buy from your business.

Remind Customers

Retargeting as the marketers call it, is when you remind customers of what they saw when they visited your website. Google Ads retargets customers who have already visited your website, be sure to create ads that remind them of how amazing your products or services are.

Google Shopping Campaigns

It is extremely important for any retailers to be on Google Shopping! Sell products to the shoppers looking for what you offer, whether they’re at home or on the go. Google Shopping works the same as PPC as you only pay when they click through to your website.

Now that you have learned a little more about Google Ads and how your company can benefit from it, ask yourself, should I not invest in one of these campaigns?

Whether your launching a new business venture, a new product or you just want to be seen by your audience, Google Ads will be your channel of choice.